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Who is it for? 

WHAT IS MY WHY? is written for anyone who finds themselves seeking a deeper sense of fulfillment and direction in their personal and professional lives. Whether you're at a career crossroads, in search of a more meaningful life, or simply yearning to unlock your full potential, this book offers a transformative journey.


By delving into the principles of Ikigai, you can navigate your way to a more purposeful and passionate life. If you're ready to explore the profound impact of aligning your passions, mission, vocation, and profession, WHAT IS MY WHY? is your essential companion on the path to self-discovery and fulfillment.

How this book can benefit you 

Are you happy? Are you living your best life? WHY? Do you feel that your life could be more fulfilling, more meaningful – if only you knew your true purpose?


Discover the Japanese secret to living a life of passion, purpose, and deep satisfaction. "What is My WHY?” offers a clear framework, based on the Okinawan concept of Ikigai, to understand your "reason for being." Ikigai comprises four elements, what you love, what you're good at, what the world needs, and what you can be paid for.


With practical guidance, planners, examples, and exercises, this powerful book will help you:



Empower your core values, the guiding force behind your deepest desires.


Improve your confidence, self-esteem, and belief system.


Identify your unique talents and how you can share them with the world.


Gain clarity on your life's mission and create sustainable success plans.


Develop a step-by-step action plan to integrate your “WHY” into everything you do.


Start living your most abundant life, right now! Decide your WHY, answer the call of your soul, and shine like the Super Star you know you are!


Download your IKIGUIDE (for FREE)


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IKIGUIDE is your personalized road map to greatness.

I created it as a clarity creation tool, and as a simple companion guide to my personal development books  ‘What Is My Why? ’ and ‘Abundance Alert.' Approach this information with an  open mind, let’ s dive in and discover our ikigai!

IKIGUIDE Free Download

Get your copy of "What Is My Why?"

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I love the way he guides readers through navigating life questions no one has asked me to think about before! It's one of those books I’ll use for daily guidance or inspiration, even after I read it. It is packed with transformational concepts that help reshape your mindset, build self-confidence, and believe that your passion and purpose matters.

Timea, Amazon reader

About Bijan Machen

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Bijan Machen is an interdisciplinary fine artist, entrepreneur, and community builder. He graduated from the Georgia Institute of Technology with a Bachelor of Science degree in Science, Technology, and Culture, and he earned his Master’s Degree in Fine Art from ArtCenter College of Design.

A creative entrepreneur in every sense, Bijan is always building new opportunities that uplift communities by cultivating valuable connections between professional creators, brands, and educational institutions.

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